ALEXA, CAN I HAVE A HUG?
I created a cohesive campaign for Amazon Alexa, a brand tone of being ultra-slick, relevant, and exciting. I decided to create a concept based on 'Alexa, not just a voice. A friend.' Especially in times like now with COVID-19, there can be people out there who are lonely and don't have people to talk to every day. I designed a variety of posters with phrases that relate to lifestyle memos and my concept of Alexa being in a position to ask anything, as if you were talking to a friend with the #Alexaonlockdown. I had used Adobe Illustrator, In design and After Effect's to design each part fo the designs.